Peter Robinson to Oversee Global Marketing on an Interim Basis
MIAMI--(BUSINESS WIRE)--Nov. 10, 2009--
Burger King Corp. (NYSE:BKC) announced today that Russ Klein, the
Company’s president, global marketing strategy and innovation will
resign effective Dec. 15, 2009 due to personal reasons. Peter Robinson,
Burger King Corp.’s former president of the Europe, Middle East and
Africa (EMEA) business segment will oversee the global marketing
function on an interim basis while the company conducts an executive
search.
John W. Chidsey, Burger King Corp.’s chairman and chief executive
officer commented, “On behalf of the company’s board of directors and
the entire BURGER KING® family, I thank Russ for his many contributions
during his six and a half years of dedicated service to the BURGER KING®
brand. Russ’ executive and marketing leadership was a key factor in the
company delivering six consecutive years of positive comparable sales
through fiscal 2009, being named by Ad Week as one of the top
three industry-changing advertisers within the last three decades and
being recognized by Interbrand on its 2009 Top 100 Best Global Brands
list. Russ has been a valued member of the global executive team and his
passion and dedication will be missed.”
Russ Klein said, “After thoughtful consideration, I have decided that
now is the time to write the next chapter of my life. It’s from my heart
that I say Burger King Corp. is an exemplary company with limitless
potential. It is in the superb hands of the entire global executive team
led by my friend and colleague, John Chidsey. I am thankful to have
worked for such a dynamic organization and with such smart and talented
people. I feel certain that the marketing group will continue to excel
under the leadership of Peter Robinson, who brings both the right
credentials and experience to the interim post. I wish the entire BURGER
KING® family much continued success.”
Chidsey added, “Over the past several years, Russ has built and
cultivated a strong marketing leadership team. I am confident that with
Peter Robinson’s oversight of this team, combined with his extensive
operations and marketing experience, BKC will continue to deliver
compelling advertising, innovative promotions and exceptional products
that we have become globally recognized for and our guests have come to
expect.”
Peter Robinson most recently served as the company’s president of the
EMEA business segment and served on the global executive team for over
three years. Robinson's career spans more than 30 years in the consumer
foods industry. He has extensive leadership and marketing experience
with brands such as the Frito-Lay International Division of PepsiCo,
Kraft General Foods and Procter & Gamble.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates approximately 12,000 restaurants in all
50 states and in 73 countries and U.S. territories worldwide.
Approximately 90 percent of BURGER KING® restaurants are owned and
operated by independent franchisees, many of them family-owned
operations that have been in business for decades. In 2008, Fortune
magazine ranked Burger King Corp. among America’s 1,000 largest
corporations and Ad Week named it one of the top three
industry-changing advertisers within the last three decades. To learn
more about Burger King Holdings Inc., please visit the company’s Web
site at www.bk.com.
Source: Burger King Corp.
Burger King Holdings Inc., Miami
BKC Media Relations
Susan
Robison, 305-378-7277
mediainquiries@whopper.com
or
BKC
Investor Relations
Amy Wagner, 305-378-7696
investor@whopper.com