Brand Reveals Full Details of In-Restaurant Promotions for Fans to
Sink Their Teeth Into
MIAMI--(BUSINESS WIRE)--Nov. 16, 2009--
Burger King Corp. (NYSE: BKC) today announced that "Twilight Saga" fans
everywhere can grab a few extra bites of the phenomenon by revealing the
full details of its multi-faceted promotion surrounding the much
anticipated Summit Entertainment film, "The Twilight Saga: New Moon,"
which arrives in theaters nationwide on Nov. 20, 2009.
Die-hard fans as well as those just getting to know Edward, Bella and
Jacob will line up for one of the many “The Twilight Saga: New
Moon”-themed offerings available at participating BURGER KING®
restaurants beginning today, including:
-
A free fan pack full of offers for guests who purchase a
six-pack BK BURGER SHOTS® Value Meal. The free gift with purchase
includes coupons from popular retailers and other partners including
Hot Topic®, Torrid®, Cafe Press®, MasterCard®, Toys R Us® and
Borders®; and the back of the collectible cards feature imagery from
the film. Fan packs are available until Dec. 6, or while supplies last.
-
A series of four, limited-edition BK® Crown Cards –gift cards
featuring stars from the film, available at BURGER KING® restaurants
and online at www.bkcrowncard.com,
while supplies last. Developed specifically for the promotion, an
all-new limited-edition “The Twilight Saga: New Moon” Crown has been
designed to also act as an innovative gift card holder featuring the collectible
Bella, Edward and Jacob-themed gift cards. The BK® Crown Cards have
a $5 minimum and can be reloaded at participating BURGER KING®
restaurants nationwide.
“Our ‘New Moon’ Crowns have already earned a cult-like status among ‘The
Twilight Saga: New Moon’ fans,” said Cindy Syracuse, senior director,
cultural marketing, Burger King Corp. “Burger King Corp. has redesigned
these iconic paper crowns to not only feature stunning ‘The Twilight
Saga: New Moon’ imagery, but for the first time ever, will also serve as
a gift card holder - it’s the ultimate collector’s gift.”
Guests looking for even more ways to express their devotion to “The
Twilight Saga” can purchase eco-friendly, promotional aluminum water
bottles featuring “Team Edward” and “Team Jacob” designs online at www.bknewmoon.com
for a limited time, while supplies last. The water bottles are available
for $9.99, plus shipping and handling.
Burger King Corp.’s New Moon Marketing Support
“The Twilight Saga” fans can check out customized programming via
Brightline iTV technology for an exclusive “The Twilight Saga: New Moon”
experience courtesy of Burger King Corp. Fans are invited to discover
their “The Twilight Saga: New Moon” special ability through a set of
trivia questions, play an interactive word scramble, view photo
galleries, and get information about BURGER KING® restaurants’
promotional offerings.
In addition, guests will see “The Twilight Saga: New Moon” imagery
displayed throughout BURGER KING® restaurants with “The Twilight Saga:
New Moon”-themed packaging and promotional offerings. The King will get
in on the action via television commercials that are set to begin airing
on Nov. 16. The spots highlight the rivalry that “Twilight Saga” fans
often encounter when showing support for their hero of choice – “Team
Edward” or “Team Jacob.” Despite this rivalry, the one thing all fans
can agree on this November is the flame-fresh taste BURGER KING®
restaurants are sure to deliver.
Fans can also visit www.bknewmoon.com
to check out Burger King Corp.’s “The Twilight Saga: New Moon” microsite
featuring details and information on all promotional offerings.
ABOUT SUMMIT ENTERTAINMENT LLC
Summit Entertainment is a worldwide theatrical motion picture
development, financing, production and distribution studio. The studio
handles all aspects of marketing and distribution for both its own
internally developed motion pictures as well as acquired pictures.
Summit Entertainment, LLC also represents international sales for both
its own slate and third party product. Summit Entertainment, LLC plans
to release 10 to 12 films annually.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates approximately 12,000 restaurants in all
50 states and in 73 countries and U.S. territories worldwide.
Approximately 90 percent of BURGER KING® restaurants are owned and
operated by independent franchisees, many of them family-owned
operations that have been in business for decades. In 2008, Fortune magazine
ranked Burger King Corp. among America's 1,000 largest corporations and Ad
Week named it one of the top three industry-changing advertisers
within the last three decades. Through its BK Positive StepsSM
corporate responsibility program, the BURGER KING® system is committed
to being a socially responsible brand in all areas of its business –
food, people, the environment and corporate governance. To learn more
about the BK Positive StepsSM corporate
responsibility program and view the complete fiscal 2009 report, visit www.bk.com/corporateresponsibility.
For more information on Burger King Corp., please visit the company's
Web site at www.bk.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6100439&lang=en
Source: Burger King Corp.
Burger King Corp.
Lauren Kuzniar, 305-378-7939
lkuzniar@whopper.com
or
Edelman
Robin
Chung, 312-297-7571
robin.chung@edelman.com
