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| Company Overview |
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® System operates more than 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2009, BKC was recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades.
In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses.
| News Releases | More News |
| 08/22/11 - BURGER KING CORP. REFRESHES ITS MARKETING DIRECTION AND UNVEILS FIRST ADS PRODUCED BY NEW AGENCY MCGARRYBOWEN The New California WHOPPER® Sandwich and its Toppings Play the Starring Role as the Company Introduces its New “Food-Centric” Marketing Approach Showcasing
Great-Tasting, High-Quality Ingredients
MIAMI – August 19, 2011 – Burger King Corp. is unwrapping its new advertising campaign and refreshed marketing image, created to appeal to a broader audience, with the first in a series of advertisements produced by its new agency mcgarrybowen. The spot features the latest BURGER KING® menu item – th 08/11/11 - Burger King Holdings, Inc. Reports Second Quarter Results MIAMI--(BUSINESS WIRE)--Burger King Holdings, Inc. today reported 2011 second quarter adjusted
EBITDA of $150.6 million compared to $117.1 million in the same quarter
of 2010, a 29% improvement primarily driven by cost savings following a
global restructuring and from the company’s previously disclosed
zero-based budgeting (ZBB) program. The company posted an improvement in
global company restaurant margin of 140 basis points (bps) and incre 07/25/11 - PERFECT FOR SHARING - BK® MINIS HIT BURGER KING® RESTAURANTS NATIONWIDE Burger King Corp. Introduces Chicken and Beef Mini Sandwiches in a Variety of Pack Sizes
MIAMI – July 25, 2011 –Burger King Corp. is teaching the important skill of sharing with the rollout of BK® Minis. These miniature sandwich packs put quality beef or white-meat chicken into tasty bites – making these minis the perfect size for sharing with friends and family. To satisfy every appetite, BK® Minis are available, starting today, in four, eight and 12 packs at a suggested retail price of $ 2.9 07/13/11 - BURGER KING CORP. JOINS FORCES WITH NATIONAL RESTAURANT ASSOCIATION TO HELP KIDS LIVEWELL MIAMI – July 13, 2011 – Burger King Corp. (BKC) today announced it is signing on as one of the inaugural leaders of the Kids LiveWell initiative – a new, nationwide program dedicated to providing healthful meal items for children when dining out, led by the National Restaurant Association (NRA) in collaboration with HealthyDiningFinder.com. As a Kids LiveWell leading partner, BKC commits to offering and promoting nutritionally-balanced menu items for children, such as BK® Fresh Apple Fries and f 06/29/11 - CELEBRATE AMERICA’S INDEPENDENCE AT BURGER KING® RESTAURANTS WITH A FIRECRACKER OF A DEAL This Fourth of July Weekend Customers Enjoy Original Chicken Sandwiches for $1.04
MIAMI – June 29, 2011 – This Fourth of July weekend, BURGER KING® restaurants nationwide are celebrating America’s independence with a patriotic deal of $1.04 on the Original Chicken Sandwich. A menu favorite for decades, this American original features tried and true ingredients – a crispy, premium white meat chicken patty topped with shredded lettuce and mayo on a bakery-style, sesame seed bun. Hurry up 06/29/11 - BURGER KING® RESTAURANTS UNVEIL THREE NEW 20/20 DESIGNED LOCATIONS IN CANADA AS PART OF ITS NATIONAL EXPANSION PLAN First Three of 150 New Restaurants Planned Across Canada Open at ONroute Centres in Toronto and Kingston
TORONTO, ONTARIO – June 29, 2011 – Burger King Restaurants of Canada, Inc. today announced the grand opening of three new BURGER KING® restaurants at the Highway 401 service centers featuring the company's bold 20/20 global restaurant design. The locations are the latest in a major expansion plan across Canada and are Leadership in Energy and Environmental Design (LEED®) Silver certi |
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