Second WHOPPER™ Bar in Singapore to Open in the Next
Few Months
MIAMI--(BUSINESS WIRE)--Oct. 20, 2009--
Burger King Corp. (NYSE:BKC) today announced the opening of its first
WHOPPER™ Bar restaurant in the company’s Asia-Pacific region. The
opening is part of Burger King Corp.’s plan to introduce its innovative
WHOPPER™ Bar concept on a global scale.
“We are committed to diversifying our global restaurant portfolio and
driving strategic net restaurant growth across the BURGER KING® system,”
said John Chidsey, chairman and chief executive officer, Burger King
Corp. “WHOPPER™ Bar is a ground-breaking restaurant concept for our
brand, which supports our growth strategy by allowing us to tap into
different non-traditional locations, such as stadiums, cruise ships,
college campuses and casinos.”
“The official opening of our first WHOPPER™ Bar in Singapore is yet
another example of our efforts to propel the BURGER KING® brand forward
profitably in the Asia-Pacific region. In fact, we opened more
restaurants in the region this calendar year than during the last four
years combined,” said Peter Tan, president, Burger King Asia-Pacific.
“The WHOPPER™ Bar also leverages our flame-broiled cooking platform to
deliver the ultimate HAVE IT YOUR WAY® experience to our restaurant
guests.”
WHOPPER™ Bar: Global Locations
The first WHOPPER™ Bar restaurant in Singapore opened earlier this month
and is located in the popular lifestyle precinct, Clarke Quay. A center
of commerce during the late 19th century, Clarke Quay today plays host
to a colorful kaleidoscope of dining, entertainment and retail
establishments. At the WHOPPERTM Bar at Clarke Quay, guests
can customize their WHOPPER® sandwich with innovative toppings such as
chilli rings and nacho chips or unique sauces like Sweet Salsa, Fiery
Hot and Rendang. The WHOPPER™ Bar also offers familiar favorites like
the ANGRY WHOPPER™, which features a flame-broiled beef patty topped
with sizzling chili rings, tomatoes, lettuce and mayonnaise finished
with a special Fiery Hot Sauce on a sesame seed bun.
In addition, the WHOPPERTM Bar at Clarke Quay features a
weekly “Favorite” menu item to showcase the various condiments and
customization platform that guests expect from the BURGER KING® brand.
Alongside the variety of condiments being offered, guests can enjoy an
array of delectable desserts and espresso coffees.
“Asia’s first WHOPPER™ Bar elevates our HAVE IT YOUR WAY® brand promise
and embodies the power of personal choice by offering guests a
customizable, flame-fresh and indulgent menu dedicated to the iconic
WHOPPER® sandwich,” Tan said. “We are excited to further extend the
brand in the region when we open a second WHOPPER™ Bar location in
Singapore within the next few months.”
In Spring 2009, Burger King Corp. introduced the world’s first WHOPPER™
Bar at Universal CityWalk in Orlando, Fla., Universal Orlando Resort’s
30-acre restaurant, shopping and nighttime entertainment complex. The
company-owned and operated location boasts a smaller footprint, a modern
design and a WHOPPER® Topper area to encourage guests to customize their
orders.
The first WHOPPER™ Bar in Europe opened in June 2009 at the shopping
center “das Einstein” in Munich, Germany. The menu features new
innovative sandwiches, such as the California WHOPPER® and the Cheddar
Salsa WHOPPER® - both sandwiches are first-time additions to the menu
board in Europe.
Burger King Corp. is also targeting additional locations worldwide, such
as Miami Beach, Las Vegas, New York City, as well as Spain and
Venezuela, among others.
WHOPPER™ Bar: Restaurant of the Future
Capitalizing on America’s favorite burger, the WHOPPER™ Bar is a
completely new, enhanced spin-off concept of the traditional BURGER
KING® restaurant with a crisp, modern, bar-like look and feel that
utilizes the WHOPPER® sandwich’s flame-broiling as inspiration. Crew
uniforms have been transformed, emphasizing the red, black and gray
color scheme of the bar setting, and boast a more contemporary cut that
matches the look and feel of this bold new approach. Even the product
packaging is all new. The sandwich is served in premium clamshell
packaging – a necessity when it comes to holding as many additional
toppings as guests wish to add.
WHOPPER™ Bar: How it Works
Burger-lovers select from a WHOPPER®, Double WHOPPER® or Triple WHOPPER®
sandwich and then choose from more than 20 different WHOPPER® sandwich
toppings “fit for a King.” Sandwiches are built to order by an expert
“WHOPPER®-ista” from the WHOPPER® Topper, a visible toppings theater
that allows guests to choose from favorites like chipotle ranch sauce,
pepperjack cheese, a chili con carne patty, angry onions or guacamole.
In addition, guests looking for a little guidance can opt for “WHOPPER®
Specials,” as well as other BURGER KING® sandwiches.
Forward-Looking Statements
Certain statements made in this press release that reflect management's
expectations regarding future events are forward-looking in nature,
including statements regarding the Company's expectations regarding the
WHOPPER™ Bar supporting our growth strategy and propelling the BURGER
KING® brand forward in the Asia-Pacific region and the Company’s ability
to open WHOPPER™ Bar restaurants in additional locations around the
world. These forward-looking statements are only predictions based on
our current expectations and projections about future events. Important
factors could cause our actual results to differ materially from those
expressed or implied by these forward-looking statements, including
those risk factors set forth in our annual and quarterly reports filed
with the Securities and Exchange Commission and the following: (i) our
ability to compete internationally in an intensely competitive industry;
(ii) our ability to successfully implement our international growth
strategy; and (iii) risks related to our international operations.
Although we believe the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results. Moreover,
neither we nor any other person assumes responsibility for the accuracy
or completeness of any of these forward-looking statements. You should
not rely upon forward-looking statements as predictions of future
events. We do not undertake any responsibility to update any of these
forward-looking statements to conform our prior statements to actual
results or revised expectations.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,900 restaurants in all 50
states and in 73 countries and U.S. territories worldwide. Approximately
90 percent of BURGER KING® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. In 2008, Fortune magazine ranked
Burger King Corp. among America’s 1,000 largest corporations and Ad
Week named it one of the top three industry-changing advertisers
within the last three decades. To learn more about Burger King Corp.,
please visit the company’s Web site at www.bk.com.
Source: Burger King Corporation
Burger King Corporation, U.S.
Michelle Miguelez, 305-378-7277
mediainquiries@whopper.com
or
Burger
King Asia-Pacific
Philip Ho, 65-6511-3700
pho@whopper.com
